Indian lawyers launch innovative bid to raise profile and bag piles of global law firm referrals
Is this a developing world English spelling mistake — or something deeper?
Legal Cheek is plumping for the latter, as it would be depressing to think that 500 years of English affiliation with India (granted, most of which involved imperialist domination) failed to result in agreed spellings.
So we reckon the three advocates at “Low Ferm” are simply having a bit of a giggle, anticipating that ultimately someone would broadcast their branding on social media. And hey presto, before they can say chapati, a queue of global law firms will be chucking them referrals.
Roll up Gautam Trivedi — a self-proclaimed “internationally recognised webmaster, humanity-music-news-animal-travel-movies-art-creativity-peace-nature-India & technology lover” — to do the Twitter honours.
Unfortunately, Trivedi failed to note just where in that vast country the global firms can find Low Ferm, but bearing in mind the skills of countless business development teams, we’re sure they’ll track it down.
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